Realization of a full cycle of rebranding. Upgrading the visual identity for two companies' brands with the development and production of a pack of digital and physical visual attributes (starting from corporate websites and to merch gifts).
Development and implementation of the account-based communication strategy, with results in two directions: maximizing the efficiency of lead generation communications and augmenting the LTV of existing customers.
Up to 8,5% of unplanned income was generated from new deals, born out of the marketing funnel;
the share of additional deals in active accounts was increased to 1% of total income.
Hiring the marketing team and creating the procedures for the unit's work in tight collaboration with the Sales, Business Development, and Delivery teams (including implementing the motivation system).
Building the system of E-mail marketing, starting from communicational structures depending on reaction types and steps of Customer Journey Map and to layouts design development.
Setting up the team and personal KPIs. Monitoring their achievement, evaluating the results, and managing the team's motivation system. Budgeting of the marketing department (administrative expenses and marketing activities).
Supervision the work of functional teams (internal specialists + contractors) in research, digital, content, and promo directions to ensure the predictable flow of new deals.
Creating annual and quarterly marketing plans including budgeting and leads/revenue forecasting with further execution management and ROI assessment and development of recommendations for future periods to improve the effectiveness of communication activities.
Generation of integrated, cross-channel marketing campaigns based on the company’s services portfolio, domain expertise, and market trends.
Research client's representatives' behavior and building the Customer Journey Map for defining the most efficient points and ways of communication.
Coordination of promo campaigns conducting (multichannel Digital, Event-projects): product packaging, communication focus definition, creating the promo materials, setting up and launching ads distribution with operational control and adjustments for achieving forecasted KPIs.
Ranked #2 out of 70 companies in its niche
Adjustment of the first launch and building recommendations for further realization of Paid Search and Display advertising campaigns based on Google, Facebook, LinkedIn networks, and Programmatic decisions such as Smarty Ads and Mgid.
Implementation and configuration of the end-to-end analytics system based on combining Google Analytics, internally built CRM decision, and call-tracking SaaS platform.